Welsh National Opera’s new brand identity

8 February 2013

"WNO's rebranding exercise is an integral part of its overall strategy to make itself as fit as possible to face the many challenges of the current environment. This includes a reinvigorated artistic programme, a rigorously tight management of our financial outgoings, and a positive search for alternative funding. The branding exercise is far more than creating a new logo. It has resulted from detailed consultations within and outside the company on its mission and its identity, and has resulted in a renewed image that will serve for the next decade. Central to this is of a re-designed website, together with a new style of programme book to reflect the company's themed seasons. Together these form an integrated strategy to support the company's prosperity and creative energy over the coming seasons."

David Pountney