Opening Doors
Global credit insurance and risk management company Atradius already sponsored Welsh National Opera’s main scale productions, but the company, whose UK headquarters are in Cardiff, wanted to further add value to their partnership.
Supporting Welsh National Opera’s Open House – a free programme of events and activities that celebrates the Company in its home, Wales Millennium Centre – was the solution they were after.
Open House provides local residents and visitors with the opportunity to come behind the scenes at Welsh National Opera and get under the skin of the Company through workshops, tours, demonstrations, masterclasses and performances.
The fit with Atradius’ brand values was perfect and it enabled them to build brand awareness whilst making an impact in their local community.
In the run up to Open House, Atradius benefited from logo presence on all promotional print, branding on t-shirts and balloons and press and PR opportunities that brought both companies to life!
"Welsh National Opera’s Open House ensured that the Atradius brand was linked to a world-class arts company in Cardiff and reached a broad and diverse range of people in the South Wales area. Just as important it demonstrates Atradius’ commitment to reinvestment in local communities"
Simon Groves, Global Experiential Marketing Manager
